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Blue Ocean Strategy
Blue Ocean Strategy
Training "Blue Ocean Strategy: from idea to strategy"
Announcement: The model of creation of blue oceans is proved in many countries of the world the instrument of strategic development of the organizations which allows to cease to compete for the client by means of the same products and to create the new market, having become on it the company No. 1.
Purpose: To teach participants of training to use model of creation of blue oceans for the companies, and to develop at them skills of soversheniye of organizational changes.
For whom: Training is intended to top managers, owners of business, shareholders, representatives of boards of directors, and also businessmen, start-up'er, investors and all interested persons.
Format: 2-3 days for 8 hours
Training program:
Module 1. Blue oceans of business
Module 2. Strategic tools and Blue Ocean models
Module 3. Reconstruction of borders of the market
Module 4. Focusing on an overall picture and strategy visualization
Module 5. Ways of an exit out of limits of existing demand
Module 6. Correct strategic sequence
Module 7. Overcoming of organizational obstacles
Module 8. Embedding of process of an embodiment in strategy
Module 9. Stability and updating of strategy of the blue ocean
Blue ocean strategy training program:
Module 1. Blue oceans of business
- New market space
- Influence of blue oceans
- Need of creation of blue oceans
- Value innovation
- Blue ocean VS Scarlet ocean
- 6 principles of strategy of the blue ocean
Module 2. Strategic tools and Blue Ocean models
- Strategic outline
- Model of 4 actions
- U-S-P-S lattice
- Three characteristics of good strategy:
- Focus
- Divergention
- Attractive motto
- The companies which have got stuck at the scarlet ocean
- Excessive offer
- Incoherent strategy
- Strategic contradictions
Module 3. Reconstruction of borders of the market
- Way 1: Alternative branches
- Way 2: Strategic groups of branch
- Way 3: Chain of buyers
- Way 4: Additional products and services
- Way 5: Funkts. and Emots. appeal of goods
- Way 6: To peer in tomorrow
Module 4. Focusing on an overall picture and strategy visualization
- 4 stages of visualization of strategy:
- Visual awakening
- Visual research
- Visual fair of strategy
- Visual communication
- Use of the PPK card
Module 5. Ways of an exit out of limits of existing demand
- Three circles of not clients
Module 6. Correct strategic sequence
- 6 levers of usefulness
- Strategic pricing
- Model of profit of strategy of the blue ocean
Module 7. Overcoming of organizational obstacles
- Overcoming of the main organizational obstacles
- Purposeful leadership in operation
- Strategy embodiment: 4 organizational obstacles
- Misunderstanding of need of changes
- Limitation of resources
- Absence of motivation
- Political obstacles
- Call to the traditional point of view
Module 8. Embedding of process of an embodiment in strategy
- Force of fair process
- Principle of three "Е"
- Theory of intellectual and emotional calling
Module 9. Stability and updating of strategy of the blue ocean
- Barriers on a way of imitators
- New innovation of value